Authenticity is where people discover their true voice. They find who they really are created to be and operate out of that center, no small thing. As this begins to happen within an individual then alignment begins. As it happens in group of working together out of their individual and collective authenticity then you get a synergy that really starts to gain momentum. When you get this with an whole company you have exponential growth and profit, not to mention job satisfaction, engagement, creativity and innovation. When you create an environment where people can tap into their true gifts then you are tapping into so much more resource and brilliance!